A Certification Workshop on Digital Marketing was organized by Vidya School of Business on September 24, 2019. The lecture was accompanied by a practical lab session where MBA 2nd year students enriched their technological knowledge base.
Through interaction based approach the speaker delineated the difference between traditional marketing and digital marketing. The speaker discussed the platforms for digital marketing like G- mail, Search Engines, Social Media and Display Marketing. They later emphasized the career prospects in digital marketing and its benefits like online earning and start-ups. The session came to end as the speaker discussed the ways of earning money online by using YouTube and affiliate marketing.
The workshop was very informative and was thoroughly enjoyed by students.