iMARKET-The Marketing Club
iMARKET- the Marketing Club of Vidya School of Business is one of the educational clubs functioning in the institute. It is a student-driven initiative to create an agreeable and nurturing philosophy for the students of VSB in all matters related to the field of marketing. VSB conducts numerous student-centric events as a measure to help students learn the various aspects of marketing which cannot be taught from a book alone.
- Pitch & Launch: A Product launch Competition organized to sharpen the marketing & presentation skills, innovative & creative skills and Strategic implementation of marketing plan in order to launch a new product in the market.
- Chat Trap: A Talk Show conducted to enhance the public speaking skills, presentation skills, brainstorming and decision-making abilities of students.
- Sales Pitch: A simulation of the real business world that required students to come up with strategic execution of increasing sales by the application of their creative, presentable, analytical and strategic skills.
- Soch ki Batti Jalao: A Print Advertisement Copy Design Contest organized in which students were required to design a print advertisement copy for NGOs to promote the theme ‘Green Revolution’.
- Unveil the successor product: A simulation of the real business problem and its solution enhancing the marketing and presentation skills of students.
In this activity, students were required to come up with a new successor product in the existing product line. The activity will inculcate skills in students to be creative, presentable, analytical and strategic.